Our approach
At Strand Financial, we focus on creating striking financial brands. Our unique IDEA Capital process enables us to do just that. In four clear stages, IDEA Capital turns flashes of inspiration into trailblazing campaigns that make a tangible difference to your business and your brand.
People warm to inspiring organisations. Customers choose brands that speak directly to them. By capturing the core essence of our financial clients' brands and developing unique value propositions, we create powerful campaigns that ignite customers' imaginations and encourage them to respond.
IDEA Capital is a tried and tested strategic process that takes your brand through four steps towards successful financial marketing campaigns:
Inspiration: Creating the right strategic platform that will form the foundation for the creative work that follows.
Development: Planning and conceptualising the brand, then aligning it with the business strategy.
Execution: Finalising the brand in four dimensions to ensure it is relevant, remarkable, reputational and real.
Action: Launching a campaign that meets key strategic aims, from encouraging direct responses to generating awareness.
